27 de abr. de 2020

FO'AH Memoirs d'une Palmeraie 14 - Fragrance Review

With its first collection launched in 2018, FO'AH is yet another brand that jumps in the trend of the already saturated trend of arab-inspired perfumes and agarwood, seeking to guarantee its place in the sun by exploring clichés while trying to bring a new perspective to them.

The idea of ​​what would be different in the brand and in the perfume collection is precisely in the name, which refers to the flowering of the date palm tree. The idea of ​​the brand is to capture the abstraction of a date tree from the tree to the fruit and contextualize it in the heat and exoticity of Arab perfumery, as if the palm tree were to bloom in the middle of the desert, symbolizing the flowering of the encounter of French and Arab perfumery.

The idea itself seems interesting to me even though it may be a limiting factor for further growth of the brand. Everything here goes in a chic, sophisticated and exotic direction, but at the same time it seems to achieve nothing specifically. The collection would tell stories related to date palms, but which stories FO'AH never makes clear to consumers.

Memoirs d'une Palmeraie 14 is a classic Arab perfumery exercise interpreted with the balance of French perfumery. The perfume is basically dominated by the notes that most appear together in the most perfume launches in this trend: saffron, agarwood and roses. Their interpretation does not change much either, making room only for a green and slightly fruity aroma to appear between roses, saffron and oud.

The composition is rounded in an interesting way. In some moments it seems to go to a chypre side, in others it is as creamy and delicate as the aroma of Dove soap. They are like mirages seen in a desert of oud, rose and saffron. And we observe these mirages under the date tree, which refreshes and makes the thematic of the composition less intense. It is the story that the perfume tells on the skin and which I deduce to be the history of the fragrance since the brand does not bother to explain what it really wanted to do here in olfactory terms.